![](https://cdn.myportfolio.com/d87f9229-6dba-472a-b706-8ece9b2db4a4/066e8237-19ce-4983-be26-8672eda51578_rw_1200.png?h=8d6179452adb86beb97d626b55d62fd6)
![](https://cdn.myportfolio.com/d87f9229-6dba-472a-b706-8ece9b2db4a4/ca0294a1-fb0f-4242-aa85-d11d25379c12_rw_1200.png?h=b31f255f109ab6bc83cf0ec656e5409c)
Project: Concept art for one of my favorite Brazilian Beer called Eisenbahn
Client: Personal Project
Requirements: I love their beer but their labels are very traditional and could use a more modern, colorful, and fun approach.
Target Users: Beer drinkers between 18 and 30 years old.
Solution: The art was inspired by a traditional train that symbolizes the brand's city called Blumenau, located in the south of Brazil. I started remaking the train in a different position and playing with the train's smoke to focus on the brand's name and the beer's type. My intention was to make a more modern and “Instagrammable” beer label to increase its presence online, especially among its youngest clients. The vivid green is intended to show off better with a black light.
![](https://cdn.myportfolio.com/d87f9229-6dba-472a-b706-8ece9b2db4a4/a1f188be-44bf-4123-a672-c4c0c35f5369_rw_1200.png?h=eba7558e3afa6b442a9b5bc347e6a0d2)
![](https://cdn.myportfolio.com/d87f9229-6dba-472a-b706-8ece9b2db4a4/6e10ed05-7044-46fd-8b72-fbed13f7167c_rw_1200.png?h=a85d8d4c4ade16bebcc3825652d52827)
![](https://cdn.myportfolio.com/d87f9229-6dba-472a-b706-8ece9b2db4a4/eebc2850-fa69-4ab6-a822-57855037bdd0_rw_1200.png?h=b82c67ce7403a7f52b60a137401a0657)
![](https://cdn.myportfolio.com/d87f9229-6dba-472a-b706-8ece9b2db4a4/45f0029b-b594-476a-8a0c-dec05088aaaf_rw_1200.png?h=b8ac56e38520c5db3c9c091dfa6665f3)