Project: Concept art for one of my favorite Brazilian Beer called Eisenbahn
Client: Personal Project
Requirements: I love their beer but their labels are very traditional and could use a more modern, colorful, and fun approach.
Target Users: Beer drinkers between 18 and 30 years old.
Solution: The art was inspired by a traditional train that symbolizes the brand's city called Blumenau, located in the south of Brazil. I started remaking the train in a different position and playing with the train's smoke to focus on the brand's name and the beer's type. My intention was to make a more modern and “Instagrammable” beer label to increase its presence online, especially among its youngest clients. The vivid green is intended to show off better with a black light.
